Please don’t buy anything yet. Including from me.
Not insoles, not a night splint, not a massage gun, not another pair of shoes — and not my book or my paid system either. Go through this first. Most people with plantar heel pain can make a sensible start with a wall, a step, a rolled towel and two weeks of honest notes.
If you still want something afterwards, you’ll at least know what job you’re paying it to do.
One exception: money spent getting properly assessed is not the kind of spending this page is talking about. If the safety screen flags something, please go.
Why this exists
I had plantar heel pain for four years. Cortisone injections in two countries. Shockwave. Acupuncture. Insoles, night splints, heel cups, foam rollers, massage balls. Fifteen days of a man striking my heel with an iron hammer.
Almost every one of those things had a defensible reason behind it. What nobody ever did was tell me which job each one was doing — so I judged all of them by whether they cured me, concluded everything had failed, and kept buying the next thing.
That is the problem this page is for. Not more information. Fewer wrong purchases and one clear next step.
If you're looking for "do this for six weeks and your heel pain will be gone" — it isn't here, and it isn't in any honest version of this.
The mistake that cost me four years
I judged every single treatment by whether it cured me. Ice — no. Insoles — no. Cortisone, shockwave, stretches, physio — no. So I concluded that everything had failed, and kept buying the next thing.
Asking whether an ice pack cured my plantar fasciitis is like asking whether a seatbelt got you to Manchester.
It isn’t a criticism of the seatbelt. It was never doing that job.
Is this something you should be self-managing at all?
The hidden first question, and almost nothing on the internet asks it. Tick anything that is true for you.
Does your pattern fit?
Plantar heel pain is not the only cause of pain under the heel. Fat pad problems, bone stress injury, nerve entrapment, a fascia tear, Achilles problems and inflammatory conditions can all turn up in the same neighbourhood. This can't tell them apart. It can only ask whether your pattern looks unusual.
Find your stage
Seven questions, about two minutes. Most heel-pain advice is written for a stage you're not in — which is a large part of why it doesn't work.
What this does: points you at one of three approaches, so you have somewhere to start instead of trying everything at once.
What it doesn't do: diagnose anything, identify a stage of your fascia, or tell you how much walking is safe for you specifically.
What each thing actually does
This is the single most useful idea on this page, and it's why so many people conclude that "everything failed."
Most people judge every treatment by whether it cured them. That's a category error. Different tools do different jobs, and a tool that did its job perfectly still looks like a failure if you measured it against the wrong one.
Ice never failed to cure your heel pain. Ice was never a job-four tool. Nor were your insoles, nor your taping. They're job two and job three, and judged on those jobs several of them probably worked.
What's almost always missing is job four and job five — capacity and return. That's where the years go. And they're the cheapest two on the list.
What the medical options can and can't do
None of this is a reason to avoid them. It's so you know what you're buying.
The plan that costs nothing
A wall, a step, and a rolled-up towel. That's the whole equipment list.
Two rules that matter more than the exercises
Start below what you think you can do. Not at it. Below it. Starting where you think you should be is the most reliable way to have a bad week.
Change one thing at a time, then watch for about a week. One. Not two because they're both small.
Today
Two weeks of honest notes beats two weeks of enthusiastic guessing. Function gets equal billing with pain on purpose — a tracker that graphs only pain teaches pain-watching.
Where you are
Reading the response
Read symptoms + function + trend together. Never pain alone.
Amber is the light everyone ignores. Green feels like permission and Red feels like a wall; Amber feels like nothing much, so people treat it as Green and progress anyway. One bad morning is noise. Three in a row is a trend.
The full progression ladder
The free plan carries the first three rungs. These are the rest, plus the rules that govern how you move between them.
There is no calendar attached to this. Some people move a rung in a week, some take a month, some stay on one for a season. All of those are normal.
The eight dials
When you progress, you are turning exactly one of these.
Dial eight deserves its own sentence. Your daily life comes out of the same budget as your exercises — if you add a set of heel raises the same week you start walking to work, you have turned two dials, and when something aggravates you will not know which. Count the shopping. Count the airport. Count the wedding you stood at.
Appointment Summary
Ten minutes with a clinician is worth far more when you arrive with data instead of a narrative. This reads your tracker and fills in what it can.
Appointment Summary
Self-reported data from a personal tracking log. Not a clinical assessment.
| What | How long | Effect |
|---|
Produced from a self-management tracking log. It records what I have observed; it is not a diagnosis and does not replace clinical assessment.
Before you buy another heel-pain product
Know what job you're paying it to do.
Worth having, if it helps you
Save your money
Things that are unnecessary, weakly supported, duplicative, or replaceable with something you already own.
If you want more, here's the honest version
You do not need to buy anything from me. Everything on this page is the useful core, and it is free permanently — no email, no upsell sequence, no expiry.
There is a book and a paid system. The book is the long explanation of why your heel behaves this way. The paid system adds the return-to-life pathways — walking, standing shifts, playing with your kids, gym, running, sport, travel — plus an appointment summary to take to your next appointment.
Don't buy either until this page has stopped being enough. For a lot of people it won't stop being enough, and that's a good outcome, not a lost sale.
And one thing I'd rather you knew before you spent anything: the paid edition has not yet been reviewed by a licensed clinician. When it has been, that will be stated with the reviewer's name and credentials.